In limbo… wrote on February 5, 2020
What does that mean anyways?
It means to be in a place of uncertainty until your next opportunity (my words… you can Google the correct definition)
I think this is a good term to describe business development… it’s the space between moving forward and looking back. The past can be evaluated and measured, what things worked and what things didn’t, but you can not predict the future only plan for it…. so that space in between (the waiting) can be called “In Limbo”!
I personally like this space… it gives me some time to reflect on what worked in my business and what didn’t, I can use this time to do some research, ask my current and past clients some questions and plan for my future based upon their responses (think of it as market research).
If I didn’t have this “limbo” in my business, I would likely forget about it! Forget to ask my clients those important questions, forget about what I could do better, how I could do better and WHY I should do better. The “limbo” is an important period in a business.
However, not every business will experience the “limbo”, some will have already adopted this process as part of their business development and others will skip this stage all together but it is important to understand why you should have this time in your business to reflect and plan for your growth.
What is your “limbo” process or experience and what have you learnt from it?
* I wrote this post February 5th… as I do with most of my posts. I write what I am experiencing and how I am feeling in the moment and save them as a draft. Sometimes I post them, other times I don’t. It’s kind of like my journal. Today I went through my draft posts to reflect on what I had written and this one really hit home since this pandemic because I believe this may be what a lot of you are experiencing right now and I wanted you to know that you are not alone in feeling this and that I can relate now as much as I did when I wrote this post on February 5th.
Please, feel free to message me, call me or zoom me. I want you to know that I have experienced and continue to experience the same feelings and emotions you are. I have spent a lot of time navigating and learning how to cope with these emotions and how to use some of these experiences to move forward despite being scared.